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Are you looking to increase your sales output? Attract more customers and pamper them? Unify sales and marketing? There’s a software solution: CRM! CRM stands for “Customer Relationship Management”. With a CRM tool, you can track your prospects, customers and partners, visualize the progress of your business and understand the impact of your marketing actions.
In other words, CRM software helps companies automate and work more efficiently. With a CRM tool, you can optimize your customer relations and improve your lead management performance. This gives you a clear view of your business, enabling you to make ever more informed sales and marketing decisions.
CRM for sales
CRM for marketing
Once your CRM has been installed, our dedicated team provides daily support on Salesforce. When your CRM goes into production, the project manager holds an internal meeting to brief the maintenance team on the characteristics of your file.
To make you as autonomous and efficient as possible, we make it a point of honor to train you on all the Salesforce modules you use.
The business environment is constantly changing, and your company needs to adapt. Thanks to CRM, you’re always where your customers are! You’ll be more responsive and more effective in your responses. More than just a sales tool, a customer relationship management solution boosts your business by taking the administrative burden off your shoulders.
With a CRM, you can share information while protecting your data: when an employee is absent or leaves the company, you won’t lose any information. A CRM is essential for developing your business, enabling you to :
Increase customer satisfaction
Be more efficient in your sales efforts (by better managing your after-sales service, being more responsive and intervening at the right moment)
Get closer to your customers through a privileged relationship (by recording their preferences, birthdays, etc.).
Enhance competitiveness by providing more personalized service and advice
With a marketing tool integrated into your CRM, you can capture qualified prospects. Based on the various interactions you have with your prospects, you’ll be able to discover who they are as you go along: all their activities are recorded in the contact chronology, so you can precisely identify and analyze their needs and expectations.
You can also launch targeted marketing campaigns: plan, analyze and act accordingly.
Generate more leads thanks to the automation and precise targeting of your actions!
Quality maintenance
Software training
Custom developments
Geographical proximity
The CRM you need depends on your business, your organization and your objectives. Here are 4 points to consider when choosing your CRM:
To ensure the success of your CRM project, it’s essential to take the time to identify the needs of each department within your company. Draw up a set of specifications that will enable you to see whether the software you’re about to invest in has all the essential options, or whether certain specific developments are necessary.
It’s up to you to define the mandatory and secondary functionalities of your CRM software.
CRM software is an indispensable tool for all companies, enabling them to increase productivity and improve customer relations. Thanks to its various modules, this software enables an optimal approach to customers throughout their life cycle (prospecting, sales and loyalty).
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